Mongo

Can an $11 Billion NoSQL database company no one’s ever heard of become lovable? Can it become a vital tool for mastering the explosion of data every company today is struggling with? Can it become the darling of darling-adverse developers? I helped create MongoDB’s origin story. Helped coalesce their passion for saying “no to the status quo.” Helped create passion for Mongo among their developer target. And helped them solidify—and expand—their position as the fastest-growing database company in the world.

Coach strategic repositioning

Steve Hayden link to pdf

Never Not a Lovely Moon

"With great joy I opened up a parcel that arrived today which contained your masterpiece, your book. It arrived on an interesting day. Today I am going for the first time to see my sister in a hospice in Dublin. My beautiful sister, Bernardine, has cancer and is now receiving palliative care. I can't cure my sister but I can bring her precious little treasures that I know will make her smile. I know she will love your book. Thank you so much! Fondest wishes from Ireland. —Madeleine."