HPE “sketch”
The internal launch of the new identity asked employees to do a sketch working around the new logo as a way to articulate what HPE does. Most submissions were pretty great. Not surprisingly some were NSFW. But the campaign did a nice job of generating engagement with a pretty cynical and somewhat bitter audience.
HPE Formula E
At the same time we were launching the new brand we also had to try to help make sense of a large investment in Formula E. Whether we succeed or not doing the work required us to go to where the car was between races which at the time was Paris. So that was nice.