NEW/NEWISH/NOT OLD
Be a 2%er
In this campaign Martin Short enthusiastically pays with his Active Cash card to earn 2% back while a mooching Martin gleefully avoids the bill.
Crimson Goes Blue
“…harnesses the talents, passion and resources of the Harvard alumni community to forge a more just American democracy.” And I’ve done what I can to help them get the word out.
Osprey!
Nearly two years in the works. This shot required getting over a serious fear of heights (mounting a pulley and various lines at the top of a telephone pole with a nest platform on top of it so a camera can be raised is easier said than done).
Jamerica
is where Kingston unites with Dorchester. Founded on a love for food, community and health. We have been working to explain what Jamerica is about on their journey to make healthy, affordable good food more readily available to all. We’re getting there…
Reconstruction
The client’s objective was to create a super-generation of Black kids. Children who are confident, academically prepared and have the agency to make change for themselves and their community. How can this be done? Through the world’s first digital, Black empowerment platform. Reconstruction provides “unapologetically Black education.” The classes are small, remote and teach Black contributions to world history in an accurate, identity-affirming way. I helped establish the Reconstruction brand for investors and consumers and promote the site through social media, special projects and swag once it was launched. So far Reconstruction has raised millions and classes are nearly sold out.
sigma squared
The goal is to prompt discussion through gorilla-wheat pastings, sandwich boards, flyers, etc among the C-suite when they all come together at Davos and Cannes and…
Vote
Originally developed for the Lincoln Project. The intent was to help drive turnout by providing a litany of reasons to vote in bite size social media reminders.
MongoDB
Can an $11 Billion NoSQL database company no one’s ever heard of become lovable? Can it become a vital tool for mastering the explosion of data every company today is struggling with? Can it become the darling of darling-adverse developers? I helped create MongoDB’s origin story. Helped coalesce their passion for saying “no to the status quo.” Helped create passion for Mongo among their developer target. And helped them solidify—and expand—their position as the fastest-growing database company in the world.