VISA 2020 TOKYO OLYMPICS
Promotional work
Only Visa can give Olympics fans the opportunity to be where they ideally want to be. This global campaign launched with promotional work encouraging people to use their Visa cards to “tap” to win tickets to The Games – messaging the easy and safe way to pay wherever you are in the world. The work was highly modular by design, giving regional partners around the world the ability to easily adapt creative assets locally.
Pay Like an Olympian
How easy is it to pay with Visa? In shorter form social and digital media, we leveraged Team Visa athletes in an entertaining way to promote Visa’s “tap to pay” initiative, freeing users from the borders of the payment terminal.
The Olympic Village Tokyo 2020
The Olympics are a remarkable event. It’s where borders are erased and everyone is welcomed, accepted and the best of humanity is on display. Like Visa, the Olympics celebrates people who transcend borders – whether they be geographical, cultural, or social. So in Tokyo, Visa set out to celebrate the potential of this borderless world, because when there are no borders there is no limit to where you can, what you can do or where you want to be.
Quarantine Like an Olympian
As it became clear that The Games were going to be postponed due to COVID-19, Visa asked us to pivot from the work we had in production and quickly create new messages that were more relevant for the moment. Many people were under the mistaken impression that the virus was not a significant risk for them, which had resulted in a cavalier attitude with regard to simple, life-saving measures that could be taken – such as handwashing, disinfecting surfaces, social distancing, and staying home. Our solution was to use the influence of the Team Visa athletes to inspire people around the world how, through simple practices, we can save lives.