VISA 2020 TOKYO OLYMPIC SOCIAL&DIGITAL

Promotion Work

Only Visa can give Olympics fans the opportunity to be where they ideally want to be.  This global campaign launched with promotional work encouraging people to use their Visa cards to “tap” to win tickets to The Games – messaging the easy and safe way to pay wherever you are in the world.  The work was highly modular by design, giving regional partners around the world the ability to easily adapt creative assets locally.

Pay Like an Olympian

How easy is it to pay with Visa?  In shorter form social and digital media, we leveraged Team Visa athletes in an entertaining way to promote Visa’s “tap to pay” initiative, freeing users from the borders of the payment terminal.

Quarantine Like an Olympian

As it became clear that The Games were going to be postponed due to COVID-19, Visa asked us to pivot from the work we had in production and quickly create new messages that were more relevant for the moment.  Many people were under the mistaken impression that the virus was not a significant risk for them, which had resulted in a cavalier attitude with regard to simple, life-saving measures that could be taken – such as handwashing, disinfecting surfaces, social distancing, and staying home.  Our solution was to use the influence of the Team Visa athletes to inspire people around the world how, through simple practices, we can save lives.