SOCIAL&DIGITAL
Doctors without borders
Our assignment was to raise awareness and drive attendance to: “A refugee camp in the city” which was a free interactive exhibition presented by Doctors Without Borders/Médecins Sans Frontières (MSF) to raise public awareness about the experiences of the world’s more than 68.5 million refugees and internally displaced people.
Visa Tokyo Olympics 2020
Visa believes that when there are no borders, there are no limits to where you can go, what you can do, or what you can achieve. This is the essence behind “Everywhere you want to be.” And what better forum to spread this message than on the stage of the ultimate borderless event – the Olympic Games.
Vote
Originally developed for the Lincoln Project. Designed to serve as a reminder re all the reasons that reasonable people needed to make sure they voted.
Reconstruction
The client’s objective was to create a super-generation of Black kids. Children who are confident, academically prepared and have the agency to make change for themselves and their community. How can this be done? Through the world’s first digital, Black empowerment platform. Reconstruction provides “unapologetically Black education.” The classes are small, remote and teach Black contributions to world history in an accurate, identity-affirming way. I helped establish the Reconstruction brand for investors and consumers by creating a pitchbook, logo, website, brand look and launch campaign. So far Reconstruction has raised $7MM and classes are nearly sold out.
Be An Engineer
Not enough U.S. students are pursing engineering careers. Our task was to inspire students to take on this important and rewarding career path by better understanding that engineers make a world of difference. That they are collaborative and creative. The initiative helped kids and their parents get in touch with practicing engineers, including high-profile influencers such as Steve Wozniak, John Glenn, and Ursula Burns. Post-launch research showed that the program inspired teens, particularly young girls, to consider engineering.
J&J Stop the bleed
Every year, thousands of people die unnecessarily because most by-standers don’t know how to stop traumatic bleeding. We worked to change that with an educational campaign that was done quickly and inexpensively.
Visa Women’s World Cup
For years, The United States women’s national team has earned more money than the men’s national team. After expenses, the women turned a profit of $6.6 million in 2015. The men’s profit was just under $2 million. Yet, the women’s team were paid a quarter of what the men made. So prior to the 2019 World Cup, I helped create a campaign for Visa that called attention to this matter by showing how members of the women’s national team live quite ordinary lives. They cook, they clean, they take out the garbage, and then they go out and win the most important international soccer tournament in the world.
IDology
How many times has someone offered you that wonderfully insightful piece of advice to “just be yourself”? Like I hasn’t crossed your mind already? Caroline McHugh founded IDology to help individuals and organizations be original versions of themselves and not pale imitations of each other.
HPE
The launch of Hewlett Packard Enterprise presented a unique problem. How do you create a new Fortune 100 brand from scratch and successfully spin it off from one of the most famous technology brands in the world? More especially how do you launch a new brand identity to a cynical and somewhat bitter internal audience while also making sense of a sizable investment in a Formula E sponsorship?